S1 - E16 - NEVER QUIT TRYING

Host Ron Sosa welcomes Jay Setchell, founder of Never Quit Trying, to discuss resilience, learning, and adaptation shaped by Jay’s lived experience with traumatic brain injury, PTSD, ADHD, paralysis, repeated surgeries, and near-death events including COVID. Jay explains “Never Quit Trying” as a lifelong mindset rooted in farm life and reinforced by a high school algebra teacher who valued effort over grades after Jay was the only student to retake a failed final. They explore Jay’s fast-moving, always-problem-solving mind, how “stubbornness” fuels achievement and survival, and why time and life feel increasingly precious. Jay emphasizes communication as core to leadership—reading the room, adapting, and understanding others’ processes—and defines “left unattended” as being overlooked and unsupported. He shares his book, "The Strength Within You: It’s Always Too Soon to Quit," and its impact on readers.